AJ Griffith's Projects

Jetset Magazine

Wrote 3 original stories per week, as well as ad copy for all our partners (Parmigiani Fluerer, Bentley, Churchill Downs, etc.) Several of these are uncredited.
Managed a team of 6 freelance writers, scheduling biweekly meetings
Created weekly newsletters reaching an audience of 70k+
Increased on-page time 15% through strategic content restructuring and internal linking
Managed SEO on-page and off-page (Content strategy, keyword research, schema, etc.)
Attended events to interview and film (Barrett Jackson, Phoenix Open, Shark Tank Filming)
Collaborated with social media specialist to coordinate content drops
Led SEO strategy for luxury lifestyle publication reaching 140k+ subscribers

Bizcor

At Bizcor, I personally managed five clients with vacation rental portfolios. I completed on-page, off-page and technical SEO tasks for them. In addition, I wrote one story a month each for a law office and a cosmetic surgery company.

Writing conversion-minded copy for location pages, guides, and property descriptions while maintaining brand voice
Write 5 pages of weekly content for multiple vacation-rental portfolios
Audit and optimize SEO for 5 vacation rental clients, from on-page templates to briefs and publishing
Rebuilt page structure and internal linking across large catalogs of vacation rentals to improve findability and user flow
Creating weekly reporting that turns trends into clear priorities for account teams and clients, meeting with them biweekly
Partner with paid media to align keywords, landing pages, and messaging for smoother funnels